WorldSBK – Win on Sunday. Sell on Monday.

That was the early mantra for the Superbike World Championship. Born in 1988, the series was a production based world championship that offered a level playing field for teams and riders to compete with one another.

At the time the series began it was met with lots of scepticism, with many questioning the viability of a series based on road going bikes. Despite the success of Superbike racing in the United States and the ongoing Formula TT World Championship, it was generally thought that WorldSBK would be a flash in the pan series.

 

That it has lasted for over 800 races shows the strength of the ideas behind the series, and also the level of support it garners from fans and manufacturers.

Want to be able to prove your latest and greatest road bike? There’s no better way than to dominate on the race tracks. Superbike racing allows you to buy a road bike, make some modifications and go racing on the world stage. The bike will need to be tuned but the DNA is the same from roads to race track. That’s the strength of Superbike racing.

WorldSBK News

WorldSBK: Will we ever see a return to wild days?

WorldSBK: Will we ever see a return to wild days?

Rose tinted glasses are a constant danger. It’s why the memories of great races cloud your view. It’s why we remember great races for being great seasons. In WorldSBK one of the most historic rounds was Imola 2002. It was a classic title decider that went down to the...

WorldSBK: Why did van der Mark leave Yamaha?

WorldSBK: Why did van der Mark leave Yamaha?

The WorldSBK rumour mill spun into action by the news that Michael van der Mark would leave Yamaha at the end of this season. The Dutchman has enjoyed a very successful three seasons with the Crescent Racing run operation and there’s little to suggest that he won’t be...

WorldSBK Gallery: Misano Testing

WorldSBK Gallery: Misano Testing

Numerous WorldSBK teams were back in action this week at Misano with a three day test. Scott Redding led the way with an unofficial lap record  Picture Credit: Matteo Cavadini (courtesy of Kawasaki Racing Team, Aruba.it Ducati and GoEleven Ducati). If you like what...

WorldSBK: Action back underway

WorldSBK: Action back underway

A lot can change over the course of four months. From Phillip Island until now the world has changed but has the WorldSBK order changed? At the opening round of the year in Australia we saw an incredibly competitive weekend of racing and after two days testing-in...

Silly Season: Playing the field and playing the market

Silly Season: Playing the field and playing the market

Picture the scene. The sun is setting over the hills that surround the Circuit de Barcelona-Catalunya. The day has been fierce and the weekend is only going to get hotter. Keeping a cool head, keeping your eyes on the prize will be crucial but all you can hear is talk...

WorldSBK: The mental games to win the battle

WorldSBK: The mental games to win the battle

The elite of the racing world are incredibly demanding on themselves. They’re their own harshest critics. For the best of the best winning isn’t expected; it’s demanded. It’s why when a rider wins a race the emotion they feel isn’t joy; it’s relief. The relief that...

Roadmap to a racing return?

Roadmap to a racing return?

The return of live sports has now taken place. Football, Mixed Martial Arts, golf and motorsport have led the way. There's been potential roadblocks aplenty but last weekend the Bundesliga came back in Germany and NASCAR roared back into action. It was a surreal...

WorldSBK Gallery: Misano Testing

WorldSBK Gallery: Misano Testing

Numerous WorldSBK teams were back in action this week at Misano with a three day test. Scott Redding led the way with an unofficial lap record  Picture Credit: Matteo Cavadini (courtesy of Kawasaki Racing Team, Aruba.it Ducati and GoEleven Ducati). If you like what...